Designer Jonathan Anderson on keeping his creative process fresh for Uniqlo

Reta Lee
·Editor-in-Chief, Lifestyle
·2-min read
LONDON, ENGLAND - SEPTEMBER 16: Fashion designer Jonathan Anderson walks the runway at the JW Anderson Ready to Wear Spring/Summer 2020 fashion show during London Fashion Week September 2019 on September 16, 2019 in London, England. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
LONDON, ENGLAND - SEPTEMBER 16: Fashion designer Jonathan Anderson walks the runway at the JW Anderson Ready to Wear Spring/Summer 2020 fashion show during London Fashion Week September 2019 on September 16, 2019 in London, England. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)

Designer Jonathan Anderson has collaborated with fashion giant Uniqlo for the fifth time, but each new collection that he’s designed builds on new ideas and perspectives.

Anderson said, “The theme of the new line is A Day In London. It builds on The Great British Outdoors theme of the 2019 Fall/Winter collection through LifeWear that reinterprets British classics in exploring London, notably through iconic checkered patterns and duffle coat styles. My design process drills down to the essence of things and the final looks for this collection embody my personality and that of the Uniqlo brand.”

The A Day In London collection imagines a brisk walk to the market in the morning, or an afternoon spent relaxing with a favourite book wearing items from a luxurious wardrobe patterned after everyday life. Warm hues like olive, navy, charcoal grey and amber, as well as patchwork and asymmetry are evident throughout the collection.

And if you’re looking to matchy-matchy with your toddlers and kids, Anderson is bringing back the kids line that includes fleece blousons and pleated skirts.

Anderson shares with Yahoo Lifestyle SEA how he keeps his creative process fresh for Uniqlo and how he maintains his mental health amid this pandemic.

 Uniqlo and JW Anderson 20FW Collection. (PHOTO: Uniqlo)
Uniqlo and JW Anderson 20FW Collection. (PHOTO: Uniqlo)

It is your fifth collaboration with Uniqlo. How has the working relationship evolved?

Every season it is a new brief and a new idea but the more we work together the smoother the process seems to get. The team at Uniqlo is such a pleasure to work with.

How do you keep your creative process fresh for this partnership?

For me, it is about staying curious and trying new things. There are some familiar elements that carry over but we bring a bit of newness each season.

Where did you draw your inspiration from for this collection?

Last season we approached it with this idea of British countryside and I thought it would be interesting and a bit of contrast to focus more on what a London fall wardrobe would look like so we had this idea of A Day In London.

Where is your happy place to recharge and get fresh perspectives?

At home in my garden.

How do you maintain your mental healthcare amid this pandemic?

During the lockdown in London, it was nice to have some time to reflect. Work was always quite busy but with less travel, I had a bit more time to just reflect. My kind of mantra was ‘Keep Looking Up’.

 Uniqlo and JW Anderson 20FW Collection. (PHOTO: Uniqlo)
Uniqlo and JW Anderson 20FW Collection. (PHOTO: Uniqlo)

Uniqlo and JW ANDERSON 20FW Collection is now available at Uniqlo stores and online at UNIQLO.com.