Demi Moore has ditched her brunette locks for a platinum blonde bob.
The 57-year-old actress took to Instagram to debut the dramatic new look, which she told fans was for her character on the new futuristic TV series, Brave New World.
“Meet Linda. #BraveNewWorld is streaming now on @peacocktv!” Demi wrote alongside the snap.
It's not yet clear if the Ghost star actually had her long brunette hair chopped up to her shoulders, or if she was wearing a wig.
Her daughter Tallulah Willis was impressed by the new 'do, and shared the love in the comments on her mother's photo.
"LINDAAAAAA," the 26-year-old wrote. "WE STANNNNN LINDA. Tbh (to be honest) you blonde is a whole new truth I didn’t know I needed."
"Ohhhh she’s BLONDE! Werk!" celebrity stylist Brad Goreski added.
Fans also took to the comments to share their shock at the transformation, with many pointing out the look is similar to that of her character in the 1991 romantic comedy The Butcher's Wife.
"Brings me back to memories of The Butcher’s wife! Stunning as a blonde!" one wrote, while another added: "Now I want to watch the Butcher’s Wife too!"
Brave New World, which also stars Joseph Morgan, Alden Ehrenreich and Hannah John-Kamen, is set in the year 2540 and follows the citizens of a seemingly idyllic utopian society in London, who begin to unravel when their world isn't as perfect as it originally seemed.
The adaptation of Aldous Huxley's dystopian novel is available to watch on Peacock, NBCUniversal's new streaming service.
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