Food delivery app Deliveroo has begun using halal-only delivery bags in an effort to cater to a growing base of Muslim customers and halal-certified restaurant partners.
The halal-only delivery bags were introduced in order to adhere to halal guidelines around food handling, as well as to ensure that a customer’s halal food is packaged appropriately throughout the entire order process, said Deliveroo in a statement on Tuesday (3 July).
The move, which seeks to offer greater food choices for customers and tap into the wide pool of halal restaurants in Singapore, is in response to feedback from both customers and restaurant partners, said Deliveroo.
3,000 such bags will be distributed to Deliveroo’s rider fleet initially, with more to be rolled out in the coming months.
Deliveroo riders will use the bags when assigned to an order from a halal-certified restaurant.
“The halal-only delivery bags will give both our customers and restaurant partners extra peace of mind when they order or work with us,” said Siddharth Shanker, General Manager of Deliveroo Singapore.
Singapore is the first of Deliveroo’s twelve markets globally to launch these halal-only delivery bags. Close to 100 restaurant brands are halal-certified on Deliveroo’s platform.
Tertiary student Siti Aisyah thinks this scheme shows that Deliveroo cares about the needs of its Muslim customers.
“This initiative has made it easier for Muslims as we are now able to order without having to worry about whether the food will be handled properly or not,” the 17-year-old said.
Finance professional Rinah Abdul, 28, is also in favour of Deliveroo’s latest initiative.
“I feel that it’s a good effort to ensure halal and non-halal food are not mixed, especially if there are any spillages in the bags during the rider’s journey in sending the food to the consumers,” she said.
Follow Yahoo Lifestyle Singapore on Facebook.
Other lifestyle stories: