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Crocs Celebrates NASCAR 2024 Cup Series With New Collaboration

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Racers and Crocs fans, start your engines.

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The footwear brand has released a new collaboration with the National Association for Stock Car Auto Racing (NASCAR), ahead of the 2024 Cup Series.

Crocs, NASCAR, collaborations
Crocs, NASCAR, collaborations

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Revealed on Thursday, the new collaboration includes the NASCAR Classic Clog available in adult and kid sizes. The style, which will be offered in black and blue, is inspired by NASCAR’s bold colors and features checkered flag graphics on the upper, the NASCAR branding in the midsole and pivoting strap heels.

Crocs, NASCAR, collaborations
Crocs x NASCARCrocs

The Crocs x NASCAR collection also includes a Jibbitz 5-pack with exclusive 3D charms and LED elements inspired by a steering wheel, a racer helmet, race flags and more. The collection will be available for purchase on Feb. 2 through the Crocs app and on Feb. 5 at crocs.com.

The 2024 NASCAR Cup Series will debut with the Busch Light Clash on Feb. 4 at the Los Angeles Memorial Coliseum in Los Angeles. The series will end on Nov. 10 with the NASCAR Cup Series Championship Race in Avondale, Ariz.

Crocs, NASCAR, collaborations
Crocs x NASCARCrocs

Last year, NASCAR released a fashion collaboration with surfwear brand Hurley that includes T-shirts, boardshorts, hats and more.

Famous for its endless lineup of collaborations, Crocs has already released clogs inspired by Barney, Hello Kitty and SpongeBob SquarePants characters this year.

On Thursday, Crocs also announced that brand president Michelle Poole will retire in early May. The company’s chief financial officer Anne Mehlman is set to take her place.

Crocs, collaborations, clog
Crocs, collaborations, clog

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About the Author:

Renan Botelho is the senior Digital Editor for Footwear News, reporting on the latest fashion trends and celebrity style. He received his Bachelor’s degree in Journalism from the Methodist University of São Paulo. He can be reached at rbotelho@footwearnews.com.

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