Content Overload? Number of TV Platforms Almost Doubled in 3 Years | Chart

·1-min read

New study attributes the jump to a “perfect storm” of factors, including more streaming services hitting the market TV fans are juggling more services than ever before. New data from Hub Entertainment Research drives home how the TV landscape has evolved compared to just a few years ago. Right now, the number of TV “sources” among Americans is up 18.75%, or about one new service, since the same time last year, according to Hub’s annual “best bundle” study. Those sources include SVOD services like Netflix and Disney+, ad-free streaming services, cable and satellite packages, live TV services from YouTube TV and Hulu, and even viewers who use an antenna to watch TV. Even more noticeably, the number of TV sources Americans use has nearly doubled in the last three years, going from 3 services on average in early 2018 to the 5.7 sources on average now. Note: Hub Entertainment Research’s study is based on 1,600 U.S. consumers age 16-74 who watch a minimum of 1 hour of TV per week What’s behind the big jump in content sources? Jon Giegengack, Hub’s founder and principal analyst, said it’s a “perfect storm” of factors, including more streaming services hitting the market with...

Read original story Content Overload? Number of TV Platforms Almost Doubled in 3 Years | Chart At TheWrap

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