From coffee to inflatables: London Fashion Week in numbers
As London Fashion Week continues to offer up its creative vision for Autumn/Winter 2018 ready-to-wear, we check in on some of the figures relating to of the hottest events in the industry.
792,696: The number of views that Instagram stories on the official London Fashion Week account received during the September 2017 edition of London Fashion Week. Expect fashionistas to be even more focused on their phone screens this time around -- the official London Fashion Week Instagram account has since seen its number of followers jump to 150,000.
20,000: The number of espressos served onsite (equating to 200kg of Lavazza coffee) to keep the fashion editors caffeinated for catching the shows. Nourishment will be provided in the form of 15,000 Bounce Balls, a gluten-free, high energy snack.
10,000: The number of bottles of Sassy cider that will be distributed on site for those looking for something a little stronger than coffee. Some 5,000 portions of Scavi & Ray Prosecco will also be served up to guests.
29: The number of inflatable ‘Chubby Hearts' that accessories designer Anya Hindmarch has installed at famous landmarks across the city to spread the love ahead of the new season.
3.5: The percentage at which the menswear clothing market is growing, according to Mintel 2017 statistics. While the menswear sector only accounts for 26% of the total clothing market, it is growing at a faster rate than womenswear. The trend is also backed by the growing number of co-ed shows taking place during the womenswear fashion weeks of New York, London, Paris and Milan, with J.W. Anderson the latest big name designer to adopt the model in the UK capital this season.
