Coach's interactive New York pop-up promises a multi-sensory experience
This week the ready-to-wear and leather goods brand, Coach, opened an interactive pop-up in New York's SoHo. The pop-up is home to four interactive spaces inviting visitors to discover or rediscover the brand, while also awakening their senses with various games and performances.
Open until June 17, the "Life Coach" pop-up features original sets created in partnership with the artist Simon Costin, and is inspired by the city of New York, where Coach was founded in 1941. As well as its many references to the luxury brand and its universe, the pop-up also celebrates American culture.
The psychic symbols of the pop-up's neon storefront promise a journey of self-discovery, leading visitors into a room transformed into an NYC subway station. Here, visitors can get creative and leave their mark on the room's pristine walls. Next comes a fairground scene with various carnival games to try. This multisensory visit ends on a more mystical note, in a dark forest where visitors can glimpse into the future with tarot readings.
A host of artists, fortune tellers and renowned DJs will be offering sessions, events and performances at the pop-up until it closes, June 17. Entry is free but booking is recommended.
"Life Coach" - 107 Grand Street, SoHo, New York - Open until June 17, 2018 - Free entry.