Coach ambassadors Jennifer Lopez and Michael B. Jordan have roped in their friends and family for the label's latest campaign.
Creed star Michael made Coach history in 2018 when he was the first male star the brand signed to front its adverts.
Jennifer followed in late 2019, and now creative director Stuart Vevers has called not only on the superstar duo's talents, but those of their nearest and dearest too.
"Coach has given me an opportunity to reflect on three generations of love and appreciate the blessings that I have," gushed Jennifer, who is joined by her mother Guadalupe and children Emme and Max, in a statement. "In a year like this year, where there is so much chaos, so much change and uncertainty just happening all around us, family is all about having a constant source of love and light for each other. I have never felt so close to my family or so dependent and needing them as I have during this time in my life."
For Michael, he asked his close friends Chad Easterling, Leo Volcy, Jove Edmond, Sterling Brim, René Spellman, Vince Bryant, Bryce Sheldon, and Corey Calliet to join him in the images.
"Togetherness and family are really important right now," said Jordan. "For me, my family and friends are my support system. They're what keep me going and keep me motivated to work hard, lead by example and be the best version of myself."
Modelling Coach's cosy Fall/Winter 20 looks, Jennifer stuns in leather pencil skirt and sweater, in next season's hottest colour, mustard, adding a shaggy jacket over the top, while Michael grins in a shearling aviator jacket.
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