Clubs or hearts? Louis Vuitton presents their new collection, Game On

·1-min read
Game on Petite Malle, S$7,650. (PHOTO: Louis Vuitton)
Game on Petite Malle, S$7,650. (PHOTO: Louis Vuitton)

Louis Vuitton presents their new collection, Game On, that is a play on a card deck (Queen of Hearts, anyone?).

Presented during Louis Vuitton’s 2021 Cruise Collection by Artistic Director of Women’s Collections Nicolas Ghesquiere, Game On sees creative freedom playing with canvas and lines mingling between the Monogram flowers and four suits of a card deck.

French actor and Louis Vuitton ambassador Lea Seydoux embodies this new collection and jumps into a fantasy illusion where clubs bloom, spades pierce, diamond sparkle, and the almighty heart reigns.

Game on Zoe Wallet, S$935. (PHOTO: Louis Vuitton)
Game on Zoe Wallet, S$935. (PHOTO: Louis Vuitton)

Through a transversal collection, Game On plays its ace on the house’s most iconic pieces including leather goods, ready-to-wear, shoes and accessories.

Game On Canvas sees the Monogram reinterpreted on a black and white background with contrasting colours of bright blue and poppy red - a tiny heart replaces the house’s signature bloom. Here the Petite Malle and Vanity PM in black and white make for an eye-catching statement. Meanwhile, the geometric Square bag in white leather with a golden chain ups the ante.