Cindy Crawford tapped as face of Jones New York

Cindy Crawford in Jones New York campaign. Courtesy of Jones New York

Cindy Crawford is the new face of fashion brand Jones New York.

The supermodel continues to be one of the most sought-after names in the industry, having appeared in hundreds of campaigns and runway shows since launching her career in 1986.

Now, Cindy is partnering with Jones New York on the label's spring 2020 marketing imagery and will also participate in upcoming promotional events set to kick off in early March.

"I'm excited to work with Jones New York, an iconic American brand that I've always admired," she shared. "They recognise women's busy schedules and cater to their needs; whether it's a meeting, kid's soccer game, date night, or girl's night out, not only are the clothes stylish and comfortable, but they can take you from day to night, weekday to weekend."

Shot by Boo George, one campaign image shows Cindy posing in a classic suit while standing in the middle of a pedestrian crossing, while another depicts her in a white shirt and gazing into the distance.

And as the collaboration coincides with International Women's Month, the 53-year-old and bosses at Jones New York are also going to partner with a nonprofit organisation that uplifts women.

"Cindy Crawford embodies the spirit of the Jones New York woman," added Natasha Fishman, executive vice president of marketing at Authentic Brands Group, owner of Jones New York. "From supermodel to super entrepreneur, Cindy is a trailblazer who defined industry standards and forged a new path for women."

Collections from Jones New York can be purchased from the company's website and leading U.S. department stores.

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