Christian Siriano is teaming with designers at womenswear retailer J. Jill on a series of exclusive capsule collections.
The popular designer was headhunted by J. Jill president and chief executive officer Linda Heasley, who was desperate to work with the advocate of body positivity - and age inclusivity - in the fashion industry.
In the collaboration, J. Jill will increase the variety of sizes available for the first time, and models Candice Huffine, Maye Musk, and Marquita Pring will be ambassadors for the collection.
"J. Jill is a brand that designs for all women and that's been a part of my ethos as a designer since the very beginning," Siriano told WWD. "Fashion is something we all should have a piece of. It's celebrating people and this idea of beauty. And what's beautiful? For me, it's all different types of women - shapes, sizes and ages."
The first capsule collection drops on 12 September and will be available in sizes XS to 4XL as well as petite and tall sizes.
Siriano's fall collection for J. Jill features classic white shirts, waisted dresses with flared sleeves, a teal tie-waist puffer jacket, and a faux suede skirt. While his holiday line - which will drop in November - will focus on occasion dresses and blouses.
"I'm definitely pushing some colours and shapes and silhouettes that the J. Jill customer hasn't had before," the 33-year-old explained. "A lot of it celebrates the silhouette a little more, pushes the idea of celebrating the body while making sure it's flattering."
A third capsule collection is set for spring next year.
Siriano has also designed a T-shirt to raise money for the J. Jill Compassion Fund, which donates to community-based organisations across the U.S.
© Cover Media