Chipotle Is Adding Dessert to Its Menu
It’s been an intense year for Chipotle. After the E. coli, Norovirus, and Salmonella crisis last November that sent dozens of people to the hospital, the chain has been working to regain the trust of customers.
Chipotle had a day of free food back in February and just last week offered a buy-one-get-one deal. The latest plan, which Eater reports was announced at Tuesday’s earnings call with Chipotle investors, is dessert. Chipotle dessert!
Chipotle founder, Steve Ells, said that the chain is looking into ways to add to the existing menu "to entice infrequent or lapsed customers to return." That apparently means testing out two new desserts, because dessert fixes everything.
It’s unclear when the dessert will be rolled out nationwide, as Chipotle executives are still evaluating the two options.
Eater also reports that Ells said, "I’m not saying that we won’t add breakfast [one day]." Chipotle breakfast, can you even?! For now, though, I’ll be crossing my fingers and hoping that Chipotle dessert is as wonderful and exciting as a queso chorizo fundido doughnut.
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