Cher releases first new fragrance in three decades

Cher in Eau de Couture campaign. Courtesy of Scent Beauty

Cher has finally unveiled her new fragrance.

The superstar has been working on her latest scent with master perfumers for several years and announced in May that she was gearing up to launch the product, having last made a foray into the fragrance industry back in 1987.

Now, Cher has released the perfume, named Eau de Couture by Cher.

"For me, a great perfume triggers excitement, emotion, and memories," she said. "When I wear Cher Eau de Couture, I feel sexy, warm and ready for anything. The process of creating my own fragrance was very personal. Now that it's completed, I hand it out to the universe, and I know everyone who wears it will create their own excitement... and amazing memories."

Eau de Couture has top notes of bergamot, clove, and neroli, heart notes of jasmine, rose, and orange flower, as well as base notes of vetiver, sandalwood, and vanilla orchid.

In the accompanying campaign, Cher is seen posing in a black outfit, with an image of the blue perfume bottled overlaid on top. Top fashion photographers Mert Alas and Marcus Piggott helmed the photoshoot.

Speaking about the unisex scent in an interview with WWD, Cher described it as warm and "very touchy-feely".

"It makes you want to hold onto yourself," the 73-year-old insisted. "We've come a long, long way since I first put out a perfume, so I really do believe this is genderless.

"I (made) it for people who love perfume or people who want to smell good, people who feel that it's part of who they are."

Cher Eau de Couture is now available to buy from the Scent Beauty website. A 50ml bottle is priced at $85 (£65).

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