Chanel to unveil cruise collection in Capri

Virginie Viard

Chanel will unveil its cruise 2021 collection in Capri, Italy.

It will be the second cruise collection designed by Virginie Viard, who has taken over as the French luxury fashion house's creative director following the death of Karl Lagerfeld in February.

The highly-anticipated runway show will take place on 7 May, and will mark the first time since 2016 that Chanel will present its cruise line outside of Paris.

"We are very happy to go to Italy, and even more so to go to Capri," Bruno Pavlovsky, president of fashion and president of Chanel, told WWD. "It's a very inspiring place, very inspiring for Virginie Viard. We have a lovely cruise show in the works.

"For us, this remains an exceptional moment to express a real collection, with true creativity and a real point of view that Chanel wants to incarnate today."

In a separate statement, a label representative announced that Viard had chosen the exclusive Italian island in the Bay of Naples as a tribute to Chanel's founder, Gabrielle Bonheur 'Coco' Chanel.

"From the 1920s, Gabrielle Chanel offered her clients lightweight and comfortable designs for yachting, coastal resorts, spa towns and other various sunny destinations such as the Riviera and the Lido beaches of Venice," they added.

Chanel has showcased its designs in shows in the French capital since 2015.

Previously, Lagerfeld dropped his cruise collections in sunny locales around the world, including Saint-Tropez, Singapore, Venice, and Havana.

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