SINGAPORE – Byredo’s new standalone store has opened in Ngee Ann City on 31 August. The Swedish brand is known for its accessories, fragrances and leather goods, and we are so excited for what’s to come.
The makeup line is an ‘open source’ collaboration between founder Ben Gorham and makeup artist Isamaya Ffrench.
For a start, on top of their coveted fragrances, Byredo will be introducing its first line of Byredo Makeup come October 2020. The line will include eyeshadow, eyeliner, mascara, lip balm and lipstick.
In the first offering, the Eyeshadow 5 Colours (S$110) will come in three compacts and fans can purchase them by early November 2020: Sciomancer, Syren and Corporate Colours.
Each compact will feature five pressed powder colours with three finishing touches: matte, metallic and ultra-glitter.
There will be 15 shades of lipsticks (S$70) encased in silver-gold, bi-colour metal casings, with names like Chia Plum, Worship Her and Divorce.
The multi-use colour sticks (S$52) will come in 16 shades, with three dewy, matte and shimmer finishes and can be used anywhere on the face – eyes, cheeks, lips.
Fans of eyeliners would be pleased to know the Liquid Technical Black liner (S$62) comes with a vegan formula and delivers a smudge and transfer-proof with humidity resistance. Sounds perfect for our weather!
Lastly, the Space Black Mascara (S$62) comes with a stay-true formula that is both water and humidity-resistant as well.
While the eyeshadow is launching in November, the rest of the beauty products will be made available in October 2020, so get your wallets ready.