SINGAPORE – Burberry’s refurbished store in Singapore takes inspiration from the fashion house’s Regent Street store in London and the creative codes introduced by Chief Creative Officer Riccardo Tisci. Based on the colour palette of beige, white and blue, the store features fixtures and plinths constructed in a variety of materials and textures, from plywood to mirrored and high-gloss finishes.
The store features the Autumn/Winter 2020 Pre-Collection, which continues to focus on Burberry’s new identity – reinforcing pieces and prints from the Burberry archive. From pussy-bow blouses and hooded jackets to cropped tops and tailoring, heritage pieces have been updated with a modern touch.
The store also houses Burberry’s latest accessories including the brand’s new signature style, the Pocket Bag, which launched in August with a campaign starring Bella Hadid, as well as the TB Bag and the Lola Bag.
Three exclusive styles will be available at the store - the Small Horseferry Print Quilted Raffia Lola Bag, the Monogram Motif Canvas and Leather Bucket Bag and the Large Soft Cotton Canvas Belt Bag.
Crafted from canvas and raffia, the bags come in a natural colour and feature the Thomas Burberry Monogram pattern and Horseferry print in a vibrant hue of yellow.
There are virtual client appointments for those who would avoid visiting store sites, and customer order pick-up is available in store, with employees adhering to all health and safety measures.
Burberry currently has three stores in Singapore.