Burberry has tapped Irina Shayk and Gigi Hadid to front its fall/winter 2019 campaign.
Creative director Riccardo Tisci joined the British fashion brand in March 2018 and has since made a point of hiring a diverse selection of models to appear in his runway shows and imagery.
Now, Tisci has once again teamed with photographers Danko Steiner and Nick Knight for the new marketing shots, with fashion stars Shayk and Hadid joined for the Tempest photoshoot by the likes of Fran Summers, Sora Choi, He Cong, Alexis Chaparro, Freja Beha Erichsen, Finn Rosseel, Shayna McNeill, Anna Ross, Kacie Hall, Heejung Park, Mammina Aker, Xie Yunpeng, Junior Vasquez, Benji Arvay, and Maxwell Annoh.
"At the core of what we are doing at Burberry is a passion for the house to become an identity and a lifestyle - one that transcends barriers and is inclusive to all," the Italian designer said in a statement. "This campaign explores the many facets of British culture and how they coexist. Together, Danko and Nick celebrate the importance of self-expression and identity through their own distinct lenses."
One image shows Shayk, Erichsen and Choi sporting Burberry's classic trench coats while standing in the ocean, while another depicts Hadid standing on her own in a beige ensemble and gazing into the camera.
And Steiner credited Tisci with the idea of holding the shoot at the seaside.
"It was Riccardo, who had the brilliant idea to shoot the collection by the sea. The result is that these classic silhouettes of his Burberry ladies and gentlemen end up being framed by - and sometimes even consumed by - water," he commented.
The full Tempest collection, which celebrates the contrasts and contradictions in British culture and weather, is now available to purchase online and in Burberry boutiques.
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