Our editorial team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission.
SINGAPORE — The Winter Soldier has officially 'endorsed' Singapore's Tiger beer. At least, that's what he's drinking in the first episode of The Falcon And The Winter Soldier, which dropped on Disney+ yesterday.
Without giving away spoilers, what we can tell you is that Bucky Barnes, aka the Winter Soldier in the Marvel Cinematic Universe, is seen taking swigs from a bottle of Singapore's national beer in a scene where he's on a date with a waitress at the restaurant where she works.
At one point, there are three bottles of Tiger beer on the table before Bucky (who's played by Sebastian Stan), so it seems like he's knocked back a few.
It's a Japanese restaurant, which might explain why an Asian beer brand like Tiger is served there.
Or, Tiger Beer simply forked out for a product placement in such a valuable property as a Marvel Studios production.
A Tiger spokesperson said in a statement to Yahoo Lifestyle SEA, "As a homegrown icon born in Singapore, we are so proud that our world-acclaimed Tiger Beer has made its way into a widely anticipated Marvel Studios production, The Falcon And The Winter Soldier. It is this continuous strong global appeal of Tiger Beer that makes us beam with local pride."
Sean O'Donnell, Global Brand Director for Tiger, added: "Because every superhero deserves a Tiger!"
The series follows Sam Wilson, aka the Falcon (Anthony Mackie), and Bucky as they fight baddies and navigate a world which the Avengers leader, Captain America, has disappeared from.
There are six episodes in TFATWS and Disney+ will drop one episode weekly, similar to how WandaVision released one episode per week.
Here's a review of the first episode of TFATWS as well as everything you need to know to catch up on the story prior to watching the show:
Here's a trailer for TFATWS: