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BrewDog announces its first hotel in Britain – with beer taps in the bedrooms

BrewDog's new hotel in Scotland will feature rooms with beer on tap.
BrewDog's new hotel in Scotland will feature rooms with beer on tap.

A hotel with beer taps in the bedrooms?

Less than a year since announcing that it was crowdfunding a hotel for its American brewery in Columbus, Ohio, controversial craft beer brand BrewDog has raised enough to build a second property – this time in Scotland.

The 26-room hotel, planned for the company’s Aberdeenshire headquarters, has been dubbed DogHouse, so called because, with the beer flowing freely, it’s where many guests will inevitably wind up.

Sobriety certainly won’t be aided by the aforementioned beer taps, nor by views of the adjacent brewery through the bedroom windows. Even the en-suite showers will feature mini fridges stocked with craft brews.

“The DogHouse is our gift to passionate craft beer fans making the pilgrimage to our brewery in Aberdeenshire,” said BrewDog co-founder James Watt.

“This will be the ultimate destination for craft beer fans seeking hops with their holidays. This is a beer Nirvana.”

Funding for the hotel has come from the company’s Equity for Punks crowdfunding initiative which, since 2009, has seen over £53 million pour in from over 73,000 investors.

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doghouse, brewdog hotel, aberdeenshire, scotland
The hotel will be built on the site of the BrewDog brewery in Aberdeenshire.

‘Equity Punks’, as these investors are known, will get priority status when the hotel opens in the first half of 2019.

BrewDog has also announced its intention to dip into this pot in order to build new breweries in Australia and China, open 15 new venues across the UK, and launch a dedicated craft beer TV network.

This last sounds a tad more far-fetched, but then this is a company whose founders once drove a tank through Camden Town.

Founded in 2007 in an Aberdeenshire garage by Watt and fellow hipster hophead Martin Dickie, BrewDog’s rapid expansion has come with a reputation for outrageous publicity stunts.

In 2010,  the self-described 'post-punk, apocalyptic, motherf*r of a craft brewery' unveiled the world’s strongest beer (at the time): a 55 per cent ABV limited edition IPA. Each bottle came packed inside a dead squirrel.

Watt and Dickie experimented with stuffed animals again in 2015 when its anarchic founders hired a helicopter to drop stuffed cats onto the City of London.

BrewDog has not yet offered much detail on the DogHouse hotel’s interior design, but we won’t be surprised if the taxidermists are called on once again.

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doghouse, brewdog hotel, aberdeenshire, scotland
The hotel will be called DogHouse - presumably because that's what a significant number of guests/revellers will feel like the morning after the night before.