Brandon Maxwell is donating three wedding dresses to deserving brides amid the coronavirus outbreak.
The Covid-19 virus has infected almost 384,000 people around the world, resulting in more than 16,500 deaths.
Accordingly, businesses have been forced to close as cities go into lockdown to stop the spread, with many weddings postponed or cancelled due to venues, bridal boutiques, and caterers closing temporarily in line with government guidance in countries including the U.S., the U.K., Italy, France, and China.
Now, the designer has decided to help out brides in need, and in a post on Instagram, Maxwell urged them to get in touch with their stories.
"As a company who has been fortunate to play a small part in so many women's special days, we realise the current crisis and the economic repercussions from it may have already deeply affected you. In times of darkness we must look to the light, and we believe an optimistic moment to look forward to is important. As a result, we're gifting three wedding dresses to brides in need," he shared, alongside a video of him perfecting the final touches to his best friend's wedding dress on her big day.
New York label Gigi Burris Millinery will also be supplying the brides with veils, while fine jeweller Eva Fehren will be gifting the happy couple wedding bands.
Applications can be sent to firstname.lastname@example.org until 30 March, and the recipients will be notified on 1 April.
"Please share with any brides you may know. Here's to a brighter day, your day," the 35-year-old sweetly concluded the post.
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