Bottega Veneta's The Pouch handbag crowned 'most-wanted' item of 2019

Models at Bottega Veneta show during Milan Fashion Week

Bottega Veneta's popular The Pouch handbag has been named as the "most-wanted" item of 2019.

As part of their annual Year in Fashion report, analysts at Lyst have looked at data, queries, page views, and sales metrics across six million fashion products from over 12,000 online stores as well as the global media coverage and social media mentions generated by the biggest brands and trends.

As part of this research, they also rounded up the pieces that have driven the biggest spikes over the last 12 months, and crowned The Pouch purse in the top spot.

"Bottega Veneta's The Pouch bag has sparked more than 10,000 views a month since its launch," a Lyst representative commented. "Page views increased 297 per cent on Lyst in September. The bag was seen on editors, celebrities, and influencers worldwide; Rosie Huntington-Whiteley Instagrammed it 39 times in the space of three months."

Since Daniel Lee joined Bottega Veneta in June 2018, the Italian fashion house has undergone a huge revamp, with the designer winning acclaim for his minimalist designs and Stretch sandals, which immediately sold out upon release following the launch of the label's pre-fall 2019 collection.

Accordingly, the Stretch sandals followed in second place on Lyst's round-up, with Gucci's GG logo belt in third, and Jacquemus' Le Chiquito bag in fourth. Other sought-after pieces included Prada's logo bucket hat, Louis Vuitton's Multi Pochette bag, Ganni's Checked Seersucker Midi Dress, Sandy Liang's Fleece Jacket, Weekday's Rowe Sky Blue Jeans, and Gucci's GG Supreme Messenger bag.

Elsewhere, the Alexander McQueen oversized sneakers topped the list of Hottest Women's Products in the first quarter of 2019.

"Searched every two minutes on Lyst, they were the brand's bestselling product this year," a spokesperson added.

The top collaborations were between Off-White x IKEA, Sacai x Nike, and Reformation x New Balance, with the main breakout brands including Bottega Veneta, Pyer Moss, Jacquemus, Paco Rabanne, Molly Goddard, Richard Quinn, Saks Potts, and Telfar.

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