A customer who goes by the Twitter username, @kaatiecasidy, was first to call out the brand after discovering a size 8 pair of trousers listed as ‘L’ in the product description.
According to Boohoo’s sizing, a medium is a size 6 and a small comes in at size 4.
Outraged, the disappointed shopper took a screenshot of the Boohoo model’s cargo trousers and shared the image via Twitter with the caption: “I beg your pardon Boohoo. Since when was a size eight a large… sort it out”.
— katie (@kaatiecassidy) December 29, 2018
Fellow shoppers soon took to Twitter to also criticise the retailer.
One customer explained that she is usually a size 12 on the high street but a Boohoo size large didn’t fit her and according to the online store, she needed to buy a size 16-18.
Ordered a large on boohoo just to be extra safe, bearing in mind I wear a size 12 everywhere else. The Large didn’t go near me, @boohoo trying to tell me I’m size 18-20??? Lmfao
— RebekahClark (@bekahclark14) January 30, 2019
Meanwhile, another frustrated customer shared a photograph of herself wearing a size 8-10 skirt from the website which is listed as a large on the clothing site.
— Hayley James (@Hayley_Baybee) September 1, 2017
“Boohoo, since when did large mean size 8-10?” she tweeted.
Another customer accused the brand of encouraging body confidence issues, as they wrote: “So Boohoo, when your size ‘Large’ bodysuit doesn’t even do up for my size 10 friend, what the f*** size would I have to get? Just wasted £5.99 delivery on a punch to my self-esteem.”
So @boohoo when your size ‘Large’ bodysuit doesn’t even do up for my size 10 friend, what the fuck size would I have to get? Just wasted £5.99 delivery on a punch to my self esteem.
— Mad Twatter (@FakingLaura) January 11, 2019
But it’s not the first high street store to come under fire for its sizing.
Last year, H&M finally pledged to make its UK sizes bigger after years of customer complaints.
The Swedish chain was heavily criticised by shoppers for its inconsistent size guide with the store wrongly labelling a UK size 10 as an 8.
Boohoo has yet to comment on the recent sizing controversy.
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