It is official — the world-renowned Tokyo Girls Collection (TGC) is making its way to local shores.
Evolving from the biggest bi-annual fashion festival in Japan, World Runway will hold its premiere in Singapore this Sunday on 18 September.
Fangirls of K-pop have a reason to rejoice too — Korean heartthrob Se7en will be performing at the fashion event held at the Indoor Stadium.
Organised by the team behind TGC and Asia Girls Explosion (AGE), the upcoming showcase will be nothing like the usual high fashion show out of reach for the average Singaporean.
Says Jake f.R, director for World Runway, "Runway shows that feature high-priced, artsy pieces are aplenty. World Runway aims to share with Singaporean ladies street-fashion that is practical and affordable."
Rising fashion stars from eight countries — Brazil, France, Italy, Japan, Russia, Singapore, UK and USA — will come together to compete with one another in the world's first-ever global fashion faceoff.
The challenge? To scour Singapore's most fashionable streets to put together 10 runway looks each — with a budget of S$500 per look — and all within two days.
Each participating country will form a team of three: fashion director, make-up artist and hairstylist. Their final runway looks will be modelled by 40 models appointed by the World Runway Committee.
Representing Singapore is stylist Jen Su, accompanied by assistant stylist Derrick Fun and hair and make-up artist Antonio Cheng.
The judging panel will consist of Jake, founder and director of TGC and AGE, Evan Czar, deputy editor of VOGUE Brazil and Tina Tan-Teo, president and founder of alldressedup, The Link Group and ETRO.
"Singapore has never been known for its fashion but I think World Runway will show the world what we are really capable of," says Tina Tan-Leo.
"In terms of street-wear fashion, Singapore is a hidden gem with a plethora of indie labels. It will be exciting to see what these eight countries can put together in such a short time," she adds.
The winning team will be awarded a prize of S$100,000, of which $50,000 is to be donated as "Fashionquake Aid" to natural disaster relief activities around the world.
World Runway - Fashionquake Aid 2011
Date: Sunday, 18 September 2011
Venue: Singapore Indoor Stadium
Duration: Approx. 5 hours
Price (SISTIC tickets): S$297.00, S$85.00