All the Canadian film theaters operated by Cineplex Inc. will reopen for business from Friday, August 21. The decision has come just in time for the eagerly awaited release of "Tenet" by Christopher Nolan, which is expected to bring crowds back to big-screen venues.
Will the decision relaunch the film theater business in Canada? Cineplex Group managers are hoping it will in the wake of their announcement to the effect that 164 theaters across the country, including 22 VIP Cinemas, will be open for business from this Friday, August 21. As part of its post-pandemic policy, Canada's largest movie theater chain, which has a total of 1,687 screens in the country, began reopening venues in Alberta as early as June 26. Now health authorities in all of Canada's provinces have given a green light for a country-wide reopening.
The reopenings have come just in time for one of the eagerly awaited releases in what has been a very difficult year for the film industry, "Tenet" by Christopher Nolan, which is due out in Canadian theaters on August 27. A good run in Canada will give the British-American spy movie, for which tickets are already available online, a chance to build its global box office figures. Cineplex has also announced cut-price seats for a number of major films in the hope of bringing customers back to its venues in spite of the pandemic.
"I want to assure our guests and employees that alongside this great milestone, we have implemented industry-leading health and safety protocols and will continue updating and evolving our practices as necessary to keep everyone healthy and safe,” said Cineplex CEO and President Ellis Jacob in a statement, quoted by the Hollywood Reporter.
Capacity in the chain's film theaters will be significantly reduced in order to ensure social distancing. Seats can be booked in advance, while others will be placed off-limits to ensure an adequate separation between groups of cinema-goers. Contact-free payment will be encouraged and hand sanitizer dispensers will be readily available. Masks will be offered for free at theater entrances. Cineplex has posted a video to explain these measures on its YouTube account, and also launched a campaign on its Twitter account.