BHG Singapore to launch new concept store at Raffles City, taking over from Robinsons

·1-min read
The latest retail technologies. (PHOTO: BHG Singapore)
The latest retail technologies. (PHOTO: BHG Singapore)

BHG Singapore will be launching a new concept store, One Assembly, at Raffles City Singapore, taking over Robinsons’ vacant space. The new concept store will be located at levels 1 and 2 of the shopping mall. Opening its doors to the public by end January 2021, the store is a creative collaboration between the two retail icons.

One Assembly is set to be a one-stop shopping destination offering the ultimate selection of beauty, fashion, home and living, and experiential offerings. Shoppers can expect two experiential spa cabins for shoppers to indulge, pamper, and relax. Besides enabling a seamless shopping journey with cashless payments like eCapitaVoucher, Hoolah, and FavePay in-store, One Assembly looks to extend beyond the physical store with selected offerings to be made available 24/7 on CapitaLand’s digital platform in the future.

“We are excited to be embarking on this new project with our long-term partner, Capitaland. One Assembly will provide new experiences to shoppers, and, combined with its prime location, we are confident that it will become a favoured destination for our shoppers. This new start in the beginning of 2021 also signals hope and optimism of a better future, after a tough 2020,” said Mr Udai Kunzru, Managing Director, BHG Singapore.


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