The best beauty launches this week, including a new suits-everyone Chloe perfume
It is quite the fortunate occupational hazard that as the Telegraph’s beauty director, I am privy to some of the most exciting new beauty launches - of which there are many. But with so many new releases every week, and new brands popping up constantly, what really makes the cut?
Every week, I’ll take you through some of the most exciting, but no-nonsense, product launches that really work, and the ones that deserve a spot in your bathroom cabinet or make-up bag. These products get our Telegraph beauty desk stamp of approval.
Naturelle for Her £85 for 50ml EDP by Chloe
Chloe perfumes are the crowd pleasers of the perfume world - and I mean that in the best possible way. Always reliably delicious, Chloe perfumes make excellent gifts for hard-to-buy-for fragrance lovers, as well as the perfect day time scent for yourself. The latest Chloe perfume is Naturelle. This is probably - no, definitely - my favourite of the bunch so far. With the signature earthy floral note of Bulgarian rose, the juice also has a lively neroli note as well as a woody cedar base.
Nature Strong Nail Lacquer £15.99 by OPI
Not only are these new nail colours surprisingly long-wearing for a nail polish formulated with materials that are up to 75 percent of natural origin, the selection of shades are some of OPI's best yet. The finish is high-shine and chip-resistant for up to seven days wear, and the bottle and cap are made from 20 percent post-consumer recyclables.
Blush Divine Radiant Lip & Cheek Colour in Azalea £23 by Rose Inc
Rose Inc is a beauty range developed by British model Rosie Huntington-Whiteley. While the whole collection is really good, the product I keep reaching for is the Lip & Cheek Colour, which comes in several shades. With a high colour pay-off that looks as good on the lips as it does the cheeks (which is not easy, by the way) this is a truly excellent product. Azalea is perfect for all skin tones and a lovely warm shade for autumn.
Mineral 89 Probiotic Fractions £29 by Vichy
Formulated with the signature Vichy volcano water, wonder skincare ingredient niacinamide and soothing probiotic fractions, this serum by Vichy is particularly effective for soothing stressed skin by helping to repair the skin's barrier. A handy product to have in the bathroom cabinet.
Teint Concealer £18.90 by Typology
There has been a recent flurry of new concealer and foundation launches. This is one of the better ones, by French skincare and make-up brand Typology. Formulated with caffeine to help de-puff the eye area as it conceals, this product is a must-have for anyone looking to cover dark circles effectively, without looking cakey.
