Joanna Gaines Is Giving One Lucky Fan $50,000 to Celebrate Magnolia’s 18th Anniversary

It was 18 years ago when designer Joanna Gaines first opened the doors to Magnolia, her "little shop" in Waco, Texas. In a heartfelt Instagram post, the Fixer Upper: Welcome Home host recalled the moment she opened the doors to the shop, and the nerves and excitement that accompanied it.

"I woke up this morning with butterflies in my stomach," she wrote. "A feeling that returns to me every October 15th—the day we opened Magnolia 18 years ago. I can still hear the sound of the front door of that little shop opening, and the deep assurance that, despite how scared I was, I would never look back. Chip had pushed me to take a chance on something I believed in—so win or lose, I already knew I’d never be the same."

In her Instagram post, not only did Gaines celebrate nearly two decades of Magnolia, but she also shared some exciting news with fans. She revealed that she'll be giving one lucky fan $50,000 to make their own dreams come true.

"I’ve said this before, but I truly believe that dreams beget dreams," the entrepreneur shared. "And that sometimes all you need is someone to believe in yours, or a little momentum to keep you moving in the right direction. And when I woke up this morning and that familiar feeling hit me—I was sure that there was no better day than this one to move someone else's dream forward. So here’s what I’m thinking—I want to give $50k to help someone do just that."

Opened on October 15, 2003, Magnolia has since evolved from a small shop into a massive home brand, and even a television network.


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