Bayo apologizes for 'confusing' ad campaign

Yahoo! SHE Staff

In the face of netizens expressing their confusion over Bayo's "What's your mix?" ad campaign, the clothing brand's vice president, Lyn Agustin, has issued an official statement. We feature her full statement below:

"We, at Bayo, deeply apologize for the message our campaign—“What’s Your Mix?”—has unintentionally conveyed. We would like to express our regrets to those who have been offended or felt discriminated against.

Our company and our partners have always taken pride in being pro-Filipino as we continue to celebrate our uniqueness and achievements. We believe that being a Filipino will always make you 100% beautiful. It is unfortunate that this message got lost along the way.
We thank everyone who has shown support for our thrust of promoting Filipino beauty, talent, and creativity."

Yahoo! Philippines SHE got Agustin's statement via email just at 6:12 p.m. on Thursday, June 7. It is the same statement sent to other news agencies. Hopefully, her words will put a halt to the controversy that has erupted over the ad campaign. Yahoo! SHE discussed the controversy in the article, "Netizens baffled by ad campaign."

Yahoo! Philippines SHE asks Pinays:
"Do you have any favorite ad campaigns?" 

Yahoo! Philippines SHE encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.