Barbie comes out in support of same-sex marriage

Anna Livsey
Mattel has increasingly aligned the Barbie brand with progressive causes. Photograph: Mattel/PA

The campaign for same-sex marriage may be able to claim another high profile supporter: Barbie.

The famous doll appeared to come out in support of equal marriage in an Instagram post promoting a collaboration with fashion blogger, Aimee Song.

The post shows Barbie and a new “friend” – a doll version of Song – wearing matching T-shirts with the pro-marriage equality slogan “Love Wins” emblazoned across the front.

The shirts are mini replicas of ones Song released for Pride month, the proceeds of which go to a not-for-profit supporting LGBTQ youth.