Bang & Olufsen's new TV comes with a price tag of S$34,500 onwards

Bang & Olufsen debuts Beovision Harmony in Singapore. (PHOTO: Bang & Olufsen)

SINGAPORE — We previewed their latest TV last Friday (27 September) and we’re wowed by it! Bang & Olufsen recently introduced their 77’’ Beovision Harmony TV that comes with “mechanical” butterfly wings speakers that move when turned on. The novelty doesn’t come cheap too, obviously. There are two versions available: the combined oak wood/aluminium front retails from S$36,000 while the Beovision Harmony in a combined grey melange two-tone fabric/aluminium front retails from S$34,500.

“Pristine picture performance combined with truly immersive sound ensures a mesmerizing viewing experience. But the presence of a big screen is rarely a welcoming addition to living spaces. With Beovision Harmony, we wanted to create a meaningful object for interior that reduces the visual presence of the TV and transforms it into something that people will develop an emotional attachment to”, says John Mollanger, Bang & Olufsen’s Executive Vice President of Brand and Markets.

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When you first turn on the TV, the screen lifts up and both wings slide out and down, like “a pair of butterfly wings opening”. When not in use, the TV slides down and the wings close in reverse. It’s also no secret that the TV itself is a 77-inch LG C9 OLED screen which is also sold by LG, but without the wings design.

The TV set has built-in smart capabilities, with integrated music services like Tune-In and Deezer and can pair with your smartphone via Apple Airplay 2, Chromecast built-in or Bluetooth. Beovision Harmony also comes with LG’s most recent webOS 4.5 platform, which allows you to access your favourite media service providers such as Netflix, Amazon and YouTube.

The Beovision Harmony includes the BeoRemote and comes with two placement options: floor stand and wall bracket. Pricing excludes installation.