Balenciaga is gearing up to reintroduce haute couture.
The luxury fashion brand hasn't produced a couture collection since label founder Cristobal Balenciaga, a master couturier and inspiration to the likes of Christian Dior and Coco Chanel, closed his Paris-based atelier in 1968. Balenciaga died at the age of 77 in 1972.
However, current creative director Demna Gvasalia, who joined in 2015, announced on Monday that he will be bringing back the high-end range in July.
"Haute couture is the very foundation of this house," the designer said in a statement. "So, it is my creative and visionary duty to bring couture back to Balenciaga. For me, couture is an unexplored mode of creative freedom and a platform for innovation. It not only offers another spectrum of possibilities in dressmaking, it also brings the modern vision of Balenciaga back to its sources of origin. Couture is above trends. It's an expression of beauty on the highest aesthetic and qualitative levels."
Georgia-born Gvasalia did not announce when or where he will unveil his debut couture line. Yet, it is likely to be aligned with Paris Couture Week, which takes place from 3 - 7 July.
And Cedric Charbit, president and chief executive officer of Balenciaga, is looking forward to seeing what the 38-year-old dreams up.
"It's an honour to bring back the haute couture to the house, highlighting the heritage of Cristobal Balenciaga. This project was possible due to the success of the creative vision of Demna Gvasalia as well as the exceptional results of Balenciaga these past few years," he shared. "Establishing a dedicated team and atelier replicating the original salons at the historical address 10 Avenue George V represents a strategic step in further expansions. Coming back to the haute couture that was left off by Cristobal Balenciaga in 1968 links the house's past, present, and future."
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