All products and services featured are independently chosen by editors. However, Footwear News may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Today, New Balance is announcing its updated Fresh Foam BB v2 basketball sneaker with some help from Chicago Bulls shooting guard Zach LaVine.
More from Footwear News
The second iteration of New Balance’s performance basketball sneaker was made with input from LaVine, who’s favored the first iteration of the Fresh Foam BB as one of the brand’s star endorsers. A reconfigured dual-density Fresh Foam midsole now features softer foam directly underfoot with firmer foam on the perimeter. The outsole then features a hexagonal traction pattern for quick cuts to the basket.
The Fresh Foam BB v2’s launch colorway is “Moon Beam,” which features a suede upper and mixes creams with pink and white as a nod to LaVine’s off-court style and identity.
“This is my favorite performance shoe, hands down, and I am proud of the work I did with the design team. This is the only shoe I want to wear when I get back out on the court,” LaVine, whose ankle injury currently has him sidelined, said in a press release. “We also have some fire PE’s coming this season that I can’t wait to showcase.”
Trend Casper, New Balance GM of Basketball Footwear, added: “We are thrilled to introduce the Fresh Foam BB v2, a performance basketball shoe that brings together innovative design with the rich heritage of New Balance craftsmanship. This update offers a softer, yet responsive ride to keep the athlete fresh in the fourth. Blending heritage and modern design with rich materials and lightweight textiles provide the perfect balance of performance and style.”
The New Balance Fresh Foam BB v2 will release Feb. 2 through New Balance’s website. Pricing is set at $130.
About the Author:
Ian Servantes is a Senior Trending News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
Best of Footwear News