Pantone Color Institute has been sharing its Pantone Colour of the Year (COTY) since 2000, which has been setting ripples in all industries. If you think Pantone colours are the domain of artists, designers or the like, you can never be more wrong.
In a bid to name the COTY, Pantone colour experts comb the world for influences from across various industries such as gaming, travel, entertainment, films, and beyond. For more than 20 years, COTY has set trends across different fields and industries, from gaming, film, fashion, home decor to branding and packaging. The significance of COTY is undeniable.
In 2022, the new colour Very Peri is chosen. Leatrice Eiseman, Executive Director of the Pantone Color Institute, could not have put it better, “As we move into a world of unprecedented change, selection of Very Peri brings a novel perspective and vision of the trusted and beloved blue colour family.”
In terms of colour significance, Very Peri “encompass[es] the qualities of the blues, yet at the same time with its violet red undertone, Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.”
Very Peri is a colour that truly reflects the times we are in. As the pandemic gradually becomes endemic, we are reclaiming our lives with an upbeat attitude and expressing ourselves more creatively.
If you are looking for a wardrobe refresh, consider Very Peri or similar hues that are sure to spark joy in 2022. In addition, the Yahoo Shopping team has carefully selected bags, shoes, clothes and even swimwear for you to stay on top of the COTY trend, and possibly a Valentine's Day gift for your S.O.
Exclusive to Ssense