This year’s Singapore Toy, Game and Comic Convention (STGCC) featured its first-ever Lego booth, which invited visitors to come together to build a 3m by 3m mosaic wall depicting a portrait of fictional boy wizard Harry Potter.
STGCC – touted as Singapore’s largest pop culture convention – took place at the Marina Bay Sands Expo over the weekend (8 and 9 September).
The Harry Potter mosaic wall-building activity was part of the Lego booth’s Experiential Zone, which consisted of activities such as building one’s own BrickHeadz figurine and a Voltron speed-building competition.
Other zones are the Static Zone, which included a Harry Potter face-cutout board and a Lego train structure, as well as the Retail Zone, where visitors could purchase Lego products.
The mosaic wall-building activity had visitors fill up a board measuring 3.75cm by 3.75cm using tiny Lego blocks.
Lego staff at the booth assisted visitors in completing their respective boards, which would then be placed onto the wall upon completion.
The wall was completed about 10 minutes before the convention was due to end at 8pm.
Lego brand manager Kiran Chadaram said that although the toy company has done similar mosaic wall-building activities in the past, the wall at STGCC was one of the larger ones they have ever done.
“We aspire to imagine something that is fun for our fans. Sometimes, the sheer size creates a lot of excitement for fans,” he said.
“This provides the platform for us to have the opportunity to interact with our fans and excite them, which is very amazing,” he added.
The 32-year-old stated that the reception to the booth has been “amazing” and has gone “beyond our expectations”.
Aliff Hurairah, who calls himself a “casual Lego fan”, said that the Lego booth was a convention highlight for both him and his wife, who is a “big Harry Potter fan”.
He said that his level of excitement was at “an eight” on a scale from one to 10 when he saw the “eye-catching” Lego booth.
“They are doing something unique in having the mosaic wall of Harry Potter. I tried doing it; it was fun. I definitely enjoyed the Lego experience, especially because of the Harry Potter exhibit,” said the 29-year-old, adding that he started to appreciate Lego structures after watching The Lego Movie.
Besides the Lego booth, a whole suite of other events and activities at STGCC entertained pop culture fans over the weekend with unique toy figures, exciting games and cosplay plus special guest appearances.
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