Amber Valletta is fronting Stella McCartney's Mother Earth-themed summer 2020 campaign.
Like the British fashion designer, the model/actress is a vocal campaigner for sustainability in fashion, and has also been taking part in the Fire Drill Friday protests against climate change held in Washington, D.C.
Now, McCartney has tapped Valletta to star in her latest marketing imagery, which highlights the power of plants.
"The power of plants is seen in their resistance and constant renewal. Plant life will continually overcome diversity to grow, restore and regenerate," a representative for the brand commented. "Humankind has had a long and important symbiotic relationship with plants, and they are a resource for many of our products. The new campaign images highlight that plant life has been on earth for 700 million years and despite the continued devastation of climate change, plants will continue to evolve and thrive."
In one image captured by photographer Johnny Dufort, the 45-year-old poses in a green field while wearing a white shirt with a mask of leaves attached to her face. In another, she models a floral print dress in a lush forest setting.
"Enveloped in a lush living carpet of green, model Amber Valletta embodies everything the collection stands for; luxuriant, brave, defiant and fierce," they added. "Wearing a photographic print of wild daisies shot by Stella herself, captured on her bicycle rides through the English countryside, the daisy's natural beauty is placed onto flowing silk dresses with shots of binding colour bringing the fabric to life."
To mark the launch of the campaign, McCartney is also launching the Plant Power face filter with Instagram.
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