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Amazon Just Secretly Dropped $50 Off the Brand-New Fitbit

Photo credit: Fitbit
Photo credit: Fitbit


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Generally, the holidays are considered to be the most wonderful time of the year, but let’s be honest—there’s nothing like the feeling of the new year. It’s an opportunity to start thinking about crossing off some of your bucket list items, set some new goals, and reflect on all you’ve accomplished over the past year.

Whether you’re looking for a way to help track your health and wellness goals this year or you have a friend who you know would like to, a fitness tracker makes an amazing gift (yes, even to yourself). Amazon just took $50 off Fitbit’s brand-new Luxe Fitness and Wellness Tracker—the cheapest this model has ever been. Normally, the fitness watch costs $150.

You likely already know that Fitbit is known for making some of the best fitness trackers out there, and the brand-new Luxe model is no exception. With a more sleek and slim design than previous Fitbit editions, more than 3,000 5-star reviews, an almost 5-star rating, and an Amazon’s Choice badge, this is a deal you won’t want to miss.

Like most Fitbits, the Luxe fitness tracker keeps data on everything from distance to how much time you spend being active. When you’re off the mat or track, the Fitbit Luxe monitors your sleep cycle, keeps tabs on your heart rate, and gently notifies you with a soft vibration when it’s time to pause to take deep breaths, keeping stress at bay.

And thanks to its impressive five-day battery life, you won’t have to worry about it running out of battery mid-workout (or mid-vacay!). Plus, the new and improved thin band is so discreet, it almost looks like jewelry. So whether you want to get a head start on your holiday shopping or want a little something to help you reach your 2022 fitness goals, you won’t want to sleep on this deal—well, except for when it’s tracking your zzz’s.

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