Advertisement
Beauty:

Ouai's Head of Education says the anti-frizz creme is perfect for our climate – 'There are no words to describe the humidity here'

Ouai's Anti-Frizz Creme conditions, moisturises and hydrates the hair, reducing and repairing split ends.

Alrighty Then: This ‘Ace Ventura’ Sneaker May Be the Funniest Collab Ever

Peter Verry

Movie-themed collaborations aren’t new. Retailer Extra Butter has been doing them for years, and Reebok is set to deliver the Alien Stomper once again for the 40th anniversary of “Alien,” for example. But the upcoming Ewing Athletics release, in collaboration with sneaker customizer Dan “Mache” Gamache, may be the funniest one to hit stores.

Arriving early next month is an iteration of the Ewing Athletics 33 Hi inspired by the classic Jim Carrey movie “Ace Ventura: Pet Detective,” which turns 25 this year. Ewing Athletics and Mache confirmed that the look is Mache’s first sneaker collaboration produced with a brand (something the customizer said took 17 years to accomplish).

Related stories

Ewing Athletics Taps '90s Rap Royalty for Death Row Records Sneaker Collab

This Pickle-Inspired Sneaker Collab by Ewing Athletics Is Something to Crave

What Can Outdoor Brands Learn From Smaller Sneaker Labels?

“If you’re gonna give a customizer a shoe, you can’t just do a colorway; you’ve got to do something crazy, and I felt like ‘Ace Ventura’ resonates with my childhood,” Mache said revealing the shoe on Instagram.

View this post on Instagram

Next Month we partner with the global leader in sneaker customization @mache275 for what is considered his first ever produced sneaker with a company. We join forces with @mache275 to pay tribute to Ace Ventura who celebrate its 25th anniversary this year. It’s a film that is meaningful to @mache275 and has inspired this partnership with #EwingAthletics. The sneaker will be accompanied by a limited apparel collection consisting of both a jacket and shorts featuring the same floral pattern. #Ewing #AceVentura

A post shared by Ewing Athletics (@ewingathletics) on Apr 22, 2019 at 10:55am PDT

The sneaker is executed with a floral print pattern. It also boasts the business card Carrey’s character is holding on the movie poster on the tongue and Mache’s signature on the upper.

Aside from the sneaker, Ewing Athletics confirmed on Instagram that a limited apparel collection will also be available consisting of a jacket and shorts.

View this post on Instagram

Just how I’m feeling right now. MY @ewingathletics shoe comes out soon, and still is crazy for me to even fathom. Hope you’re smiling up there, Gram. I realized I rambled too long so the rest is on the next post.

A post shared by Mache (@mache275) on Apr 19, 2019 at 4:28pm PDT

View this post on Instagram

(Pt 2- check the last post to hear the beginning of my rambling 🤦‍♂️) Realized I talk too much and the video cut off, but I wanted to get it all out. Thanks again to EVERYONE. Custom shoe artists, this one is for ALL OF US.

A post shared by Mache (@mache275) on Apr 19, 2019 at 4:39pm PDT

Want more?

Ewing Athletics Taps ’90s Rap Royalty for Death Row Records Sneaker Collab

This Pickle-Inspired Sneaker Collab by Ewing Athletics Is Something to Crave

Late Texas Rap Legend Pimp C Is Honored With Ewing Athletics Sneakers

Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.