Alessio Vannetti Is Returning to Gucci as Chief Brand Officer

The changes keep coming at Gucci, with the runway debut of new creative director Sabato de Sarno only weeks away.

The Italian luxury brand said Alessio Vannetti is returning as its new executive vice president, chief brand officer, effective Sept. 4.

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Vannetti, who was Gucci’s worldwide communications director from 2015 to 2019, has spent the last three and a half years at Valentino as its chief brand officer.

Back at Gucci, he takes over duties from Susan Chokachi, who is leaving the company after 25 years of service, most recently as executive vice president, chief brand and client officer.

Vannetti will lead Gucci’s brand and client engagement team and oversee “the company’s strategic brand and image direction, marketing, communications, metaverse and client engagement efforts,” the Kering-owned fashion house said in a statement Thursday evening.

He reports to Jean-François Palus, Gucci’s chief executive officer for a transitional period. Palus lauded Vannetti’s “extensive experience across prominent fashion brands, combined with his deep understanding of Gucci’s legacy, makes him the right choice to steer our brand forward.”

He noted Vannetti would work closely with him, De Sarno “and everyone at Gucci to craft the new chapter of the house, while enhancing our brand heritage, values and image consistency.

Susan Chokachi attends as Gucci Celebrates the Premiere of Bethann Hardison & Frédéric Tcheng's Invisible Beauty at the Sundance Film Festival at Nickel Bar at Firewood on January 21, 2023 in Park City, Utah.
Susan Chokachi

“I would like to extend my gratitude to Susan Chokachi for her remarkable contribution to Gucci for more than two decades and wish her well in her future endeavors,” Palus added.

Chokachi held many roles at Gucci, but is probably best known for being president and CEO of the Americas region from 2016 to 2022.

She “contributed to develop the company culture and helped to foster Gucci’s industry-leading position for global impact through Gucci Changemakers, the company’s legacy gender equality campaign Chime for Change, and the Gucci Global Equity Board,” the statement said, adding that Chokachi was “respected for her leadership, brand vision and business impact.”

Vannetti’s résumé includes senior positions in press and communications at Prada and Zegna.

Marco Bizzarri portrait
Marco Bizzarri

Gucci has been rocked by executive turmoil, confirming in July that Marco Bizzarri, president and CEO of Gucci since 2015, is leaving the company. His last day at Gucci will be Sept. 23, after the brand’s spring 2024 show in Milan.

In the wake of Bizzarri’s exit, Francesca Bellettini, president and CEO of Yves Saint Laurent since 2013, was appointed Kering deputy CEO, in charge of brand development, in addition to her current role. All brand CEOs will report to her, and she will be responsible for steering the group houses in their next stages of growth, as reported.

At Gucci, Vannetti will be reunited with some of his former colleagues, including de Sarno, who was plucked from Valentino to succeed Alessandro Michele at the creative helm earlier this year.

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