Alessandro Michele is drawing inspiration from fairytales to help him reimagine fashion in a post-Covid world.
The Gucci head showcased his latest collection on Friday, titled Epilogue, which wrapped up a three-part series he started with his Fall 20 line.
His design team modelled the outfits in the lookbook, and in the show notes Michele explained the role reversal means his team become “performers of a new story”.
Now, in an interview with Business of Fashion, the Italian fashion star has expanded on his new hopes for the industry he inhabits.
Talking about fairytales, he said: “They’re the only stories I love, because you can be really sincere. If you want to let someone die at the end, you can do it. It’s not a Hollywood movie. It’s something that comes with a lesson, like Covid is a lesson for humanity.
“Fashion has a new chance to speak with the outside. No longer a sleeping princess, no longer on set where Linda (Evangelista) and Christy (Turlington) were living the most beautiful fairytale.”
During the strict lockdown measures put in place at the height of the pandemic, designers and fashion houses were forced to find new ways to create and shoot their collections. Shows were cancelled, while others went online during the first digital Couture Fashion Week.
Michele hopes these changes mark the start of a new chapter in fashion.
“Fashion is now a teenager walking in the subway, she’s scared but she’s looking outside at real life,” he continued. “I think how it could now be hard for us to be in front of a slick image of Linda. When I was 25, that was fashion and it was enough. Maybe now it will change, like the big moment of neorealism after the Second World War, when people wanted to see real stories.”
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