With Air Max Day Approaching, JD Sports Believes It Has Found the Most Popular Nike Air Max Sneaker

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The annual holiday for sneakerheads, known as Air Max Day, is quickly approaching. With the March 26 celebration almost here, JD Sports believes through research the retailer conducted that it has discovered the most popular Air Max model.

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That model is the Nike Air Max 90.

Nike Air Max, JD Sports
The most popular Nike Air Max models, according to JD Sports.Courtesy of JD Sports

JD Sports discovered this, the retailer explained, through research using four data points: TikTok hashtag views, Air Max on film and TV over the past year, mentions in song lyrics and search demand. The retailer explained that it assigned each Air Max an aggregated score out of 10, estimating this score based on the individual metrics received from the aforementioned channels.

The data, the retailer confirmed, was correct as of March.

Nike Air Max, TikTok, JD Sports
The most popular Nike Air Max on TikTok based on JD Sports research.Courtesy of JD Sports

Specifically for TikTok, the No. 1 Air Max shoe was the Air Max 95, amassing 379 million hashtag views. Coming in at No. 2 was the VaporMax with 332 million hashtag views, which was followed by the Air Max 97 (241 million hashtag views) and the Air Max 90 (216 million hashtag views).

As for Google search volume, there was a tie for the most searched: the Air Max 90 and the Air Max 95. JD Sports said both are searched 1 million times a month. These two were followed by the Air Max 97 (823,000 online queries every four weeks), the Air Max 270 (550,000), the VaporMax (368,000 times a month) and the Air Max 1 (301,000 times a month).

Nike Air Max, Google, JD Sports
The most popular Nike Air Max styles on Google, according to JD Sports.Courtesy of JD Sports

The Air Max that was seen most on film and TV over the past year, according to JD Sports, was the Air Max 90. The retailer said the model was spotted on 17 different films and TV shows, including “Barbie,” “Mission Impossible: Dead Reckoning” and “NCIS: Los Angeles.” Coming in at No. 2 was the Air Max 97, which appeared on screen seven times, and the VaporMax at No. 3.

Lastly, in terms of popularity in song lyrics, the Air Max 90 claimed the top spot. The shoe, according to JD Sports, is mentioned in 84 songs. Coming in second is the Air Max 95 (77 mentions), the Air Max 97 (53) and the Air Max 1 (14).

JD Sports said the Nike Air Max 90 scored 8.94 out of 10, followed by the Nike Air Max 95 with a score of 7.44 and the Nike Air Max 97 with a score of 6.29.

Nike Air Max, JD Sports
The most popular Nike Air Max models in music, according to JD Sports.Courtesy of JD Sports
Nike Air Max, JD Sports
The most popular Nike Air Max styles in film and TV, according to JD Sports.Courtesy of JD Sports

Shop the Most Popular Air Max Shoes

JD Sports Believes It Found the Most Popular Nike Air Max Sneaker
JD Sports Believes It Found the Most Popular Nike Air Max Sneaker

Nike Air Max 90 Shoes

Nike Top Quality Store Badge on Google: 4.6/5 stars

$130 Buy men’s at Nike

$130 Buy women’s at Nike

Price upon publish date of this article: $130

JD Sports Believes It Found the Most Popular Nike Air Max Sneaker
JD Sports Believes It Found the Most Popular Nike Air Max Sneaker

Nike Air Max 95 Shoes

Nike Top Quality Store Badge on Google: 4.6/5 stars

On Sale 26% off

$129.97 Buy Men’s at Nike

Price upon publish date of this article: $129.97

JD Sports Believes It Found the Most Popular Nike Air Max Sneaker
JD Sports Believes It Found the Most Popular Nike Air Max Sneaker

Nike Air Max 97 Shoes

Nike Top Quality Store Badge on Google: 4.6/5 stars

$175 Buy Men’s at Nike

$175 Buy Women’s at Nike

Price upon publish date of this article: $175

About the Author

Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.

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