adidas Originals collaborates with Pharrell of Billionaire Boys Club to launch Hu NMD Plaid

Reta Lee
Editor-in-Chief, Lifestyle
adidas Originals x Billionaire Boys Club Hu NMD Plaid. (PHOTO: adidas Originals)

Singapore — Sneakerheads, you’ll want to chope this new drop soon; adidas Originals has tapped Pharrell Williams, who founded Billionaire Boys Club with Nigo, owner of clothing label BAPE, to launch Hu NMD Plaid.

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For the Spring/Summer 2019 release, there will be two new takes on the Hu NMD silhouette, using Billionaire Boys Club’s prevalent Digi Plaid pattern across the upper shoes. At first glance, you’ll notice an embroidered text across the forefoot, with the words ‘Heart’ and ‘Mind’ across the right and left foot respectively.

Using a premium knitted textile, the shoe is also made of suede overlays and lace loop/heel cage elements, atop a classic NMD BoostTM midsole with a rugged trail outsole.

The Billionaire Boys Club Hu NMD Plaid (S$380) releases in Blue colourway on 3 May 2019 at adidas.com.sg and at adidas Originals at Pacific Plaza.

adidas Originals x Billionaire Boys Club Hu NMD Plaid. (PHOTO: adidas Originals)
adidas Originals x Billionaire Boys Club Hu NMD Plaid. (PHOTO: adidas Originals)