Yahoo Life Shopping
Why you can trust us

We independently evaluate the products we review. When you buy via links on our site, we may receive compensation. Read more about how we vet products and deals.

A 32-inch HD Fire TV for just $120 (seriously), plus more tech steals in Amazon's hidden device page

Save up to 50% on this secret page on deeply discounted TVs, tablets and more.

Device deals on Amazon's secret site
Find great device deals on Amazon's secret site! (Amazon)

Psst! Have you heard about Amazon's best-kept secret? Don't tell anyone, but the online shopping destination has a hidden section and it's completely devoted to secret sales on its very own devices!

Quick overview
See 13 more

The retail giant adds and removes sales from this secret hub on select Ring doorbells, Echo smart devices, Fire TVs, Kindle Scribes, Fire tablets and more — and the savings are pretty stellar. Right now, you can get up to 50% off popular Amazon devices. If you’re looking to build out a smart home that's easy to operate or just want to read mountains of e-books on one tablet, this secret deals section is where you need to start, and we're here to let you in on some of the best deals of the bunch.

Sweetening the deal even more, Amazon will even give you free shipping — but if you have Amazon Prime you’ll get so much more, from access to new movies and TV shows, discounts at Whole Foods, exclusive sales and two-day shipping on many, many items. Not yet a member? Let's fix that: You can sign up for a free 30-day trial here. (And even those without Prime get free shipping on orders of $25 or more).

Check out our favorite finds below, and shop the rest of the secret sales on Amazon devices here.

Everyone and their mother seems to own a virtual assistant today, but are they really worth the hype? Short answer — yes ... yes they are! The Echo Show is one of the first that kicked off the trend and this 2023-released third-generation version has already become an Amazon shopper favorite, especially for families.

"I had been using a previous generation device in kids mode for my 7-year-old son," one five-star reviewer wrote. "I picked this up as an upgrade and he has been very happy. The sound quality is better and the design is very kid-friendly, but not so much that he will grow out of it."

$75 at Amazon
Explore more purchase options
$75 at Target$75 at Best Buy

This Fire TV is ideal for cord-cutters since it turns over-the-air TV into a cable-like experience. And it meshes the choice of broadcast TV with all the other options available to you. One five-star reviewer said this TV is "a game-changer in terms of both entertainment and convenience." If you're looking for one of the best TVs with built-in streaming device capabilities, this Fre TV is the one to buy.

$120 at Amazon

Looking for a bit more screen real estate? This popular 55-inch Fire TV is a shopper favorite with over 19,000 five-star reviews. While its screen size is a standout, what makes it particularly impressive is its 4K ultra HD resolution that makes scenes seem like they're leaping off the screen.

One shopper said they even preferred this to their much more expensive Samsung smart TV of the same size. "I am a 67-year-old woman, fairly tech-savvy and strong, so I thought I would see what I could get done while my husband was outside doing some chores," the reviewer explained. "Two hours later, when he came in, our new Fire TV was running flawlessly with many of his favorite apps, channels, news and profiles in place."

$390 at Amazon

When it comes to resolution and display quality, few Amazon Fire TVs can beat this No. 1 bestseller. Its stunning and crisp 4K Quantum Dot Display (QLED) makes everything you watch look brighter, richer and a little more life-like. It also has adaptive brightness, so the TV automatically adjusts based on the lighting in your room. So if you have a lot of glare in your living room, this may be the one to buy.

"If you want a smart TV with great picture quality and it won't get you broke, this is your best option," one detailed five-star reviewer wrote.

$430 at Amazon

It's no secret that the Ring Video Doorbell is one of Amazon's most popular and cult-favorite products of all time (and one of Shark Tank's biggest fumbles ever). Right now, the No. 1 bestselling doorbell is bundled with Ring's latest indoor camera, and the pair is on sale for over 40% off!

One shopper said it's the best bang for your buck for those looking for a reliable security solution that's easy to set up and user-friendly. "It's a win!" the same shopper added.

$80 at Amazon

Whether you need to monitor your driveway or your back porch, this three-camera outdoor security system is a worthwhile investment. It has a battery that lasts for two years and comes with enhanced motion detection and two-way audio — plus, it's over 45% off. As a bonus, it also works with Alexa!

If you're not the most tech-savvy, reviewers also say this camera system has the "easiest set up ever."

$140 at Amazon

This Fire Max 11 Tablet has so much going for it. Enjoy an 11-inch display for next-level graphics. With such a vast screen, it's made for all-in-one streaming, reading and even gaming — best of all, the battery lasts for up to 14 full hours of constant use.

Several Amazon shoppers say it may be the most well-rounded tablet in Amazon's entire product roster. "This is, by far, the best Amazon tablet to date," one five-star reviewer wrote. "The fit, the finish, the responsiveness, the screen quality, the peripherals, the price. ... It's a must-have."

$180 at Amazon
Explore more purchase options
$180 at Target$140 at Woot

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.