How ’90 Day Fiance’ and Its Spinoffs Are Hooking Up TLC With Blissful Ratings

Tony Maglio

Now that TLC’s “90 Day Fiance” is back with its seventh season, which premiered Sunday, everything on ad-supported basic cable not named “The Walking Dead” is dead. And really, they were pretty much all comparatively gasping for air already. Ah, love. The series about (very) long-distance couples taking advantage of the K-1 visa process has spawned what feels like a dozen spinoffs, and those offshoots have pretty much been dominating in Nielsen ratings early on in the fall TV season, which technically started on Sept. 23, 2019. And the unlikely “universe” is already paying dividends — literally — for parent company Discovery. Also Read: Discovery Beats Wall Street's Earnings Mark for Q3 as TLC Continues to Roll For starters, the two episodes of TLC’s “Tell All” companion to series “90 Day Fiance: The Other Way” (Mondays at 8 p.m.) averaged a 0.84 among adults 18-49 in Nielsen’s Live + Same Day ratings, the exact same number as five episodes of Sundays-at-8 p.m. show “90 Day Fiance: Before the 90 Days.” With three-day lifts, those two series grew to a 1.22 rating (+46%) and a 1.18 (+40%), respectively. Three episodes of “90 Day Fiance: The Other Way” have averaged a 0.74...

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