Celebrate Breast Cancer Awareness Month With Gear From Brands That Give Back

·6-min read

Breast Cancer Awareness is here and brands across the board are offering pink and ribbon-themed shoes and more products.

To help you give back with your purchase, we’ve rounded up companies that offer gear from makers that donate a portion of the proceeds to various cancer research centers. Bookmark this page for future reference because we’ll be updating it regularly.

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Below, take a look at the brands that give back during October, Breast Cancer Awareness Month.


Athletic Propulsion Labs (APL) has partnered with the Women’s Cancer Research Fund for Breast Cancer Awareness Month. The brand released a limited-edition colorway of their signature TechLoom Bliss running shoe for men and women theat feature a heel pull tab that nods the breast cancer ribbon. Retailing for $220, 20% of sales will benefit the charity.

APL TechLoom Bliss Running Shoes; 0. - Credit: Courtesy of APL
APL TechLoom Bliss Running Shoes; 0. - Credit: Courtesy of APL

Courtesy of APL

To buy: APL TechLoom Bliss Running Shoes; $220.


Casetify has partnered with non-profit organization, Living Beyond Breast Cancer for their first ever Breast Cancer Awareness collection. With each special-edition phone case sold, $5 will be donated to support Living Beyond Breast Cancer’s mission “to connect people with trusted breast cancer information and a community of support.” The collection is available online through the month of October.

Credit: Courtesy
Credit: Courtesy


To buy: Casetify Breast Cancer Awareness Month; $60.

Dee Ocleppo

Dee Ocleppo has been a personal longtime supporter of the Breast Cancer Research Foundation. The brand offers an assortment of luxury Italian shoes and handbags. For every pair of pink-soled shoes sold, Dee will donate 10% of sale proceeds to the BCRF in support of the lifesaving research it provides. All products are available online at DeeOcleppo.com.

Credit: Courtesy of Dee Ocleppo
Credit: Courtesy of Dee Ocleppo

Courtesy of Dee Ocleppo

To Buy: Dee Ocleppo Love Me Pumps; $300.

Easy Spirit

Easy Spirit is back with its #MoveFor Pink footwear Collection in which 15% of the proceeds throughout October (up to $10,000) will benefit breast cancer and breast health research though the Fashion Footwear Charitable Foundation (FFCF) and their network of benefactor hospitals. Included in the collection is the popular #MoveForPink Romy sneaker, which has sold out for the last three years.

Credit: Courtesy of Easy Spirit
Credit: Courtesy of Easy Spirit

Courtesy of Easy Spirit

To Buy: Easy Spirit Romy Sneaker; $69.


Floafers has partnered with the American Cancer Society (ASC) to launch two special-edition versions of its popular Posh Driver shoe. The styles feature the ASC’s iconic pink ribbon and are currently available for pre-order on Floafer’s website. For every pair of the shoes sold, Floafers will donate $5 to the organization throughout the month of October.

Credit: Courtesy of Floafers
Credit: Courtesy of Floafers

Courtesy of Floafers

To buy: Floafers Posh Driver, $59.

Forever 21

Forever 21 supports Stand Up 2 Cancer and for each item sold in the SU2C collection, Forever 21 will donate $1. The guaranteed minimum donation will be $5,000. Shoppers will have the option to round up their purchases to the nearest dollar at checkout to help support. This promotion is available until Oct. 31.

Credit: Courtesy of Forever 21
Credit: Courtesy of Forever 21

Courtesy of Forever 21

To buy: Forever 21 x Stand Up to Cancer Sweater; $25.


Guess, in partnership with Marcolin and Sequel, is supporting The Get In Touch Foundation, an organization that promotes breast health awareness and teaches others how to perform breast self-exams. The lifestyle brand collaborated on an eyewear capsule with Marcolin, which will be making a flat-fee donation, and a watch with Sequel, which will donate a portion of proceeds.

To buy: Guess Breast Cancer Awareness Month, varies.


To honor the month and spread awareness, boutique marketplace Jane has a selection of pink-themed accessories and apparel for sale on its site. The organization will also be donating funds to the Breast Cancer Research Foundation in October.

Credit: Courtesy of Jane
Credit: Courtesy of Jane

Courtesy of Jane

To buy: Visit Jane.com/pink.

M. Gemi

Throughout October, M.Gemi is donating 100% of net proceeds of two limited-edition pink products to the National Breast Cancer Foundation. Featuring the Italian brand’s Alpi Due Boot ($348) and Agata Pouch ($78).

Credit: Tommaso Tancredi for M. Gemi
Credit: Tommaso Tancredi for M. Gemi

Tommaso Tancredi for M. Gemi

To buy:
M. Gemi Alpi Due Boot; $348.


Oofos’ Project Pink campaign will donate 100% of profits from the Pink Camo Pack to the Dana Farber Cancer Institute (DFCI) and The Jimmy Fund for Cancer Research. Styles include OOahh Luxe Slide Sandal, OOlala Limited Sandal and the OOcloog Limited Edition Clog. Prices in the Pink Camo Pack range from $129.95 to $69.95. The lineup aims to help the brand achieve its goal of raising $1 million for DFCI this year.

Credit: Courtesy of OOFOS
Credit: Courtesy of OOFOS

Courtesy of OOFOS

To buy: Oofos Ooahh Luxe Slide Sandal; $79.95.


PrettyLittleThing has teamed up with breast cancer education charity Coppafeel on a limited-edition 11-piece collection that showcases various breast artwork. PrettyLittleThing will donate $13,500 and a percentage of collection proceeds to Coppafeel for the month of October.

Credit: Courtesy of P GROVE/PrettyLittleThing
Credit: Courtesy of P GROVE/PrettyLittleThing

Courtesy of P GROVE/PrettyLittleThing

To buy: PrettyLittleThing x Coppafeel; Varies.


For October, Puma has partnered with Barbells for Boobs, an organization dedicated to improve the quality of life of individuals impacted by breast cancer through physical fitness. They collaborated on an apparel collection that includes performance and lifestyle pieces for men and women, featuring leggings, tees, muscle tanks, hoodies and more. Prices range from $30-$60 on Puma.com.

Credit: Courtesy of Puma
Credit: Courtesy of Puma

Courtesy of Puma

To buy: Puma x Barbells for Boobs Women’s Muscle Tank Top; $30.

Sarah Flint

Sarah Flint will launch a capsule collection on Oct. 5 with with 20% of proceeds going to the National Breast Cancer Foundation. Products include the pink snake-embossed Nappa Natalie flat, Chateau Garden scarves 90 and 45 in geranium pink silk.

Credit: Courtesy of Sarah Flint
Credit: Courtesy of Sarah Flint

Courtesy of Sarah Flint

To buy: Sarah Flint Nappa Natalie Flat; available Oct. 5 on Sarahflint.com.


For a limited time, Snibbs is donating 10% of proceeds from sales of its Supernova Pink collection to Not just October — a non-profit organization created to expand the knowledge and resources available to breast cancer patients, survivors and their supporters. The collection is available for men and women.

Credit: Courtesy of Snibbs
Credit: Courtesy of Snibbs

Courtesy of Snibbs

To buy: Snibbs Spacecloud Work Sneaker, $135.

Sticky B Socks

During the month of October, Sticky Be Socks is donating a portion of sales from its new limited-edition socks to The Pink Fund to help provide financial support for breast cancer patients. The cotton socks feature the phrase “Be Brave” at the toe and a grip pattern underfoot in the shape of pink ribbons.

Credit: Courtesy of Sticky B Socks
Credit: Courtesy of Sticky B Socks

Courtesy of Sticky B Socks

To buy: Sticky B Socks “Be Brave” Breast Cancer Grip Socks, $16.


Vionic is donating 100% of proceeds from three different BCA-themed silhouettes to the Breast Cancer Research Foundation (BCRF) during October. The limited-edition collection, adorned with pink ribbons, includes the Gemma slipper, which was featured as one of Oprah’s Favorite Things; the vegan Pismo sneaker; and the Bella sandal.

Credit: Courtesy of Vionic
Credit: Courtesy of Vionic

Courtesy of Vionic

To buy: Vionic Gemma Mule Slippers; $69.95.

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