The 30 best pop culture references in the Marvel Cinematic Universe
The Marvel Cinematic Universe is just bursting with pop culture references to famous films, TV shows, and even songs – it's enough to have you pointing right at your screen and exclaiming "I understood that reference!" in your best Steve Rogers voice.
It might be hard to keep track of all those shoutouts, but that's where we come in. We've rounded up the 30 very best pop culture references in the MCU, from Lord of the Rings to James Bond, all the nostalgia the '90s-set Captain Marvel brings, and Spider-Man's penchant for name-dropping iconic movies. We've got the obvious nods, like Loki revealing the true identity of a notorious criminal mastermind, to more subtle references that may have flown right over your head, like some of the musical shoutouts.
So, from the MCU's first outing with Iron Man all the way up to Eternals, here are the very best pop culture references that can be found in the MCU so far.
By Molly Edwards, Hanna Flint
(Marvel/Disney)
In one of the first scenes, where Ed Norton's Bruce is working in a Brazillian soda factory, the machine sounds that can be heard are the same sounds as the carbonite freezing unit in Cloud City from Star Wars: The Empire Strikes Back. Of course, it’s not the only reference to the iconic sequel in the MCU – every Phase 2 movie features a person have their hand cut off (just like Luke during the final moments of Episode V) and Spider-Man references the movie in Civil War.
(Universal/Marvel)
The Wu-Tang Clan member’s debut solo album was called Ironman, so it’s no wonder he produced a song for the movie. It was called “Slept on Tony” and is heard during the jet scene with Rhodey getting hella drunk. The rapper also appears in a party scene, but it didn’t make the final cut.
(Disney/Marvel)
The climactic battle scene sees Iron Man and War Machine, at one point, facing off against some of Hammer’s drones in a dome filled with greenery, forestry and a waterfall. This is a nod to the 1972 film which also featured a geodesic dome and tech robots called drones.
(Disney/Marvel)
When Peggy, Steve, and Tommy Lee Jones’ Colonel Philips are chasing after a Hydra plane, the latter pushes a red button that speeds the car up despite a warning sign that reads "Do not push". This is a little nod to his Agent K character in Men in Black, who, in a similar scene, tells Will Smith’s Agent J to push a little red button too.
(Disney/Marvel)
Kenneth Branagh’s Thor, one of the most hard-done by entries in the MCU, contains one of the best lines in the series. S.H.I.E.L.D. Agent Garrett spots Lady Sif, Fandral and Hogun arriving in New Mexico and his nicknames are *chef’s kiss* perfection.
(Disney/Marvel)
Tony Stark might be the king of pop culture nicknames and this one is pretty damn apt for the surfer-looking Asgardian God of Thunder. So good, in fact, that Thor: Ragnarok references the reference by making it Thor’s password to access the Quinjet. Damn you, Stark.
(Disney/Marvel)
On SHIELD's helicarrier, one agent is seriously slacking off. Tony spots him playing Galaga, which the hero announces to everyone in earshot. At the end of the scene, Galaga Guy quietly goes back to playing his game.
(Disney/Marvel)
Another movie zinger from Tony Stark, who references Westworld, the 1973 movie starring Yul Brynner as a killer cyborg. In Iron Man 3, the Extremis-enhanced villain, Eric Savin, looks a lot like Brynner’s Gunslinger and is just as deadly – as it turns out, though, he’s no match for the Mark XLII.
(Disney/Marvel)
Jane Foster’s ringtone is by Young De, aka Demrick, and produced by Xzibit, and rings at an inopportune moment in the film. Alan Taylor, the director, said they chose the track because it “bugged” everyone when they heard it.
(Disney/Marvel)
The quote written on Nick Fury’s gravestone is a reference to his Pulp Fiction character who famously recites the bible passage Ezekiel 25:17 before murdering a young guy on the orders of Marcellus Wallace.
(Marvel/Disney)
When Scarlet Witch puts a vision into Thor’s mind it includes three people wearing a wolf, a ram and a hart (AKA a stag) mask. This refers to Joss Whedon’s Angel series which includes the villainous law firm Wolfram & Hart. Fun fact: Whedon put a Thor reference in Buffy the Vampire Slayer, too, as Olaf the Troll God’s Hammer is his version of Mjolnir which she can wield because she is worthy.
(Disney/Marvel)
There is nothing like an epic anthem to soundtrack a fight scene and it's even better when the villain, in this case Yellowjacket, accidentally picks it by yelling "I'm going to disintegrate you!" Good job, Siri.
(Disney/Marvel)
When Scott Lang is messing with Tony’s suit he says, “It's your conscience, we don't talk a lot these days,” which is pretty much exactly the same line Marlin uses with Dory in Finding Nemo. Maybe Scott watches a lot of children’s movies with his daughter Cassie?
(Disney/Marvel)
The tempestuous early relationship between Stephen and Wong is one of the best and their first meeting sees the Doctor rattling off a few famous names including Aristotle, Drake, Bono and Eminem. To be fair, Wong is iconic enough to go by one name.
(Marvel/Disney)
Star-Lord says Yondu looks like the famous nanny as he floats to the ground holding his arrow. When Yondu asks “Is he cool?” Star-Lord looks at his surrogate father and says “Hell yes” in a super poignant recognition of love. *Weeps*
(Disney/Marvel)
Kirk R. Thatcher appeared in the 1986 sci-fi film as a boombox carrying punk and cameos in the Spidey film carrying a boombox too. He said that, “spiritually speaking”, he’s playing the same character, but we doubt Paramount would be OK with that crossover.
(Sony/Disney)
Topaz says the above line to The Grandmaster when Valkyrie demands her price for delivering Thor, which is a nod to the 1997 comedy The Castle in which Michael Caton’s character Darryl repeats variations of the phrase in response to prices of random items for sale in the paper. Taika Waititi sure loves a niche reference.
(Disney/Marvel)
We love it when Shuri (Letitia Wright) gets sarcastic. She drops this little Wizard of Oz retort to Everett Ross (Martin Freeman) right after calling him “Coloniser.” We stan a cheeky genius who knows her technicolour classics.
(Marvel Studios)
Another brilliant bit of name-calling from Tony Stark, this time against Ebony Maw, who looks a lot like the grumpy-looking Spongebob Squarepants cartoon character. This might be one of the most quotable lines of the movie and makes us chuckle every time.
(Disney/Marvel)
Peter Parker loves referencing old movies he’s watched, especially when they come in handy, tactically speaking. In this case, they recreate the end airlock scene of Aliens to dispose of Ebony Maw. See, watching movies does come in handy.
(Disney/Marvel)
Luis (Michael Pena) pulls up alongside Scott (Paul Rudd), Hope (Evangeline Lilly) and Hank (Michael Douglas) and utters the infamous Budweiser advert line and, of course, his audience isn’t receptive. Janet’s life is on the line, Luis! No time for jovial ‘90s references, okay?
(Disney/Marvel)
There are so many 90s references in Captain Marvel, for obvious reasons, but nothing beats seeing Stan Lee reading lines from Kevin Smith’s movie script. Mallrats was released in 1995, the same year Captain Marvel is set, and Stan Lee even appeared in the teen comedy as himself. Meta, meta cameo.
(Disney/Marvel)
One of the funniest scenes in Avengers: Endgame comes when the team argue over how time travel works and are disappointed that Star Trek, Terminator, Timecop, Time After Time, Quantum Leap, A Wrinkle in Time, Somewhere in Time, Hot Tub Time Machine, Bill & Ted's Excellent Adventure, and basically any movie that deals with time travel, got it wrong. Or so the Marvel writers say.
(Marvel/Disney)
This is a cute little nod to Mel Brooks’ High Anxiety. Spider-Man, trying to hold onto the Infinity Gauntlet, mimics the line delivered by Brophy in the 1977 comedy, where he tries to lift Thorndyke’s trunk and says “I got it, I got it, I got it, I ain’t got it!” before dropping it on the floor. He didn’t have any heroes to help him out.
(Marvel Studios/Disney)
Peter gets the band wrong when Happy puts on the AC/DC tune “Back to Black.” In a movie filled with Iron Man tributes and references, this is another, as it’s the same song used in the opening of the first Iron Man, which Jon Favreau directed. I’m not crying, YOU'RE crying. #LoveYou3000
(Disney/Marvel Studios)
The Falcon and the Winter Soldier introduced us to the "big three" – that's androids, aliens, and wizards – but Bucky straight-up refuses to believe wizards exist. "Who are you fighting now, Gandalf?" he asks Sam, who's mostly just amazed Bucky knows what Lord of the Rings is (it turns out the onetime Winter Soldier read the Hobbit when it was first published, in 1937).
(Disney/Marvel)
Black Widow may find herself on the run in her first solo movie, but that doesn’t mean she can't catch a movie. While lying low in Norway, Natasha kicks back with Moonraker, a film she's apparently watched so many times she can recite the dialogue to herself.
(Disney/Marvel)
Who knew the answer to one of the 20th Centuries most puzzling mysteries is none other than the God of Mischief himself? In Loki, we discover that DB Cooper – a totally anonymous man who hijacked a plane, stole a load of cash, and promptly vanished – is actually the titular god, who lost a bet with Thor.
(Disney)
Look closely at Shang-Chi's apartment, and you'll see he has a few posters on the wall. One poster is for martial arts comedy Kung Fu Hustle, and there's also a quick glimpse at a poster for The Godfather. In fact, actor Wah Yuen appears in both Shang-Chi and Kung Fu Hustle – in the former as Master Guang Bo, and the latter as the Landlord.
(Disney/Marvel)
Eternals apparently brings the DCEU into the MCU with references to two of DC's most famous heroes – Batman and Superman. The son of Phastos thinks Ikaris is the Man of Steel himself, while Gilgamesh calls Kingo's valet Alfred, AKA Batman's butler.
(Marvel Studios)The MCU is packed full of references, from the obscure to the blindingly obvious